About

I am David Lash aka Tzaadi.

I am a User Interface designer with proficiency in Visual Design and Web Development. I utilize coding practices to bring life to usable, elegant and simple designs that are easy to navigate and easy to maintain.

I conduct rapid prototyping with complete test plans, so my designs work ‘out of the box’. By using open-source technologies such as Wordpress, xHTML, CSS, PHP, jQuery and mySQL, my designs are compliant with current standards and W3C guidelines. This means they are compatible across the major browsers: Firefox, Safari, Opera, IE7, IE8 and Chrome. They work today and will work tomorrow.

I bring relevant experience to your project, including:

  • 10 years experience building compliant and compelling web designs
  • consulting on web projects in telecommunications, education, healthcare and other domains
  • using social media to promote businesses, events and causes
  • copywriting for small businesses and non-profits
  • managing web design and QA teams in a corporate setting
  • teaching adult education classes about the Web at a community college
  • access to Web professionals with deep Flash and 3D rendering skills

More about David Lash

I currently live in Louisville, Kentucky, USA. My deep interests are visual communication, information design, history, culture, travel and I try to combine them as often as possible.

Born at the middle of the last century, I am old enough to remember Sputnik, segregation in the U.S., Muhammad Ali in his prime, when Beirut was called the ‘Paris of the Middle East’ and the first warning calls for global warming. I am young enough to still believe that I can make a difference.

I have emotional ties to places on the Earth: Ghana, Israel, India, Tibet, Trinidad & Tobago, Brazil, the North Carolina Piedmont, the Pacific Northwest and big mountains. My fondness for the works of medieval, Middle Eastern poets Shalom Shabazi and Rumi is surpassed only by my love of homemade pesto and Thai food.

About Tzaadi, the name

Tzaadi (pronounced zah’-dee) is a derivative of the Hebrew letter, tzadi. In Hebrew, each of the 22 letters is more than just a sign for its pronunciation. Jewish culture believes that they are holy symbols that carry within them inspiration directly from the Creator who formed them.

The letter tzadi begins the Hebrew word, tzadik, referring to one who lives a righteous life. The righteous are encouraged to live honestly and openly, help the less fortunate around them and unassumingly do vital deeds of justice. Like many, I held the barely conscious belief that kindness is weakness. But what is inherently weak about ‘doing the right thing’, living honestly or a random act of goodness? They require courage. They build integrity. They engender trust. They open the doors to humility and awe.

As such, I’ve set out to consciously amplify good in my daily life. Tzaadi and its potential embodiment of good is my personal brand.

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