In May 2010, Tzaadi launched the redesigned website for the Jewish Multiracial Network (JMN), a non-profit project to build a community of Jews of color and multiracial Jewish families for mutual support, learning, and empowerment.
In addition to the redesign, the site incorporates many features to support community building. There is an event calendar that focuses on events of interest to the community. There are bidirectional links to their Facebook and Flickr pages. Any post on the JMN blog can be tweeted. The site has been updated to display on smartphones with total functionality of the web based site. Traffic is tracked in Google Analytics. Editorial, non-technical JMN staff manage the site comfortably.
In the first month, the redesigned site had over 1,400 unique visitors from 45 states and 16 countries. This is a 400% increase over the biggest month the previous site enjoyed. Memberships are increasing slowly and JMN will trend donations to determine if they are increasing as well. Tzaadi is implementing other marketing initiatives to help increase membership activity. One initiative underway is to ‘crowdsource’ the JMN community to help decide what articles it wants to have on the site.
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