Businesses claim to be different. But just how can you be different in a world with more brands, more products, more choices…a place where everyone else makes the same claims? Bigger. Faster. Better. New. Improved.
Youngme Moon, a professor at the Harvard Business School, through a combination of her unique storytelling, research and insights brings us DIFFERENT, a book that feels more like an intimate conversation with a friend rather than an instruction manual for MBAs.
Her message is simple: Get off the competitive treadmill that’s taking you nowhere. Aspire to offer the world something that is meaningfully different. Different in a manner that is both fundamental and comprehensive. Interesting.
Interested? Different will be available April 6th. You can pre-order from these retailers:
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